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The zombies make you crazy? Guerrilla marketing uses grassroots moments of surprise and delight to get people talking, sharing, and engaging. It can be quite pricey or something done within a budget. This type of marketing has become a showpiece for large brands but with the advent of social media, smaller organizations are embracing it as well. On the trade show floor, you can use partial reveals to get people talking.
For instance, a giant curtain in the center of the exhibition floor that occasionally lets out a roar will get people stopping by to investigate. It could be:. The point is to cause curiosity and let people know when they can expect the big reveal. You can bet there will be a crowd there. As each attendee files into the trade show floor hand them a key or the other half of something like a puzzle piece. Tell them the lock or other half of their puzzle is hidden somewhere on the trade show floor.
People love to laugh. Look for opportunities to include humor at your trade show. You could even go Facebook Live with some of the scenarios if you have the right type of audience. Ever notice what happens at a ball game when someone sees themselves on the Jumbotron screen? They eat it up. You can do the same thing by broadcasting a Facebook Live stream from your trade show floor and showing it on a giant screen for everyone on the floor to watch.
Create fake news stories about your sponsors and circulate them on your event app. Everyone loves a good laugh. Just make sure that the stories are so over the top that no one could possibly believe them, we hope.
Go live on the trade show floor showcasing not the vendors themselves but the swag. Make the video funny with a treasure hunting theme. Attendees will watch the video and figure out who the vendors are with the incredible swag. Some songs are just too good not to jam to. Create a spot on the floor that when people walk by a snippet of a song plays.
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